Mike Friscia is a results-oriented Executive with extensive experience which includes the development and implementation of successful operating plans focused on driving revenue and profits; realizing efficiencies while maintaining a high level of service; in a safe and secure environment.
A focused leader, Mike utilizes management skills, experience and education to motivate employees to not only meet but exceed the goals and mission of the business. At Innovative Attraction Management, Mike leads a diverse organization focused on “Turn-Key” Attraction Management, Amusement Industry Operations Consulting, and Aquatic Risk Management.
His experience with Palace Entertainment included responsibilities as Vice President of the Water Park division, and providing vision, direction, and leadership to 11 senior level Park General Managers. Additionally, Mike led the Water Park and Theme Park divisions for PARC Management and spent 10+ years at Walt Disney World in various roles.
James Harhi is an entrepreneur at heart. He started his aquatics career as a lifeguard at Disney's Contemporary Resort. He quickly worked his way through Disney's management development program working at Disney's Blizzard Beach, Disney's Wilderness Lodge, and Disney's Winter Summerland Mini Golf. James settled into a Business Development Manager role overseeing Disney's recreation related businesses, arcades, and contracts.
In 2002, James left Walt Disney World to purchase his first company, Amertron. Amertron developed from just 15 employees and $1M in revenue to 70 employees and over $6M in revenue. He sold part of Amertron in 2011 and re-branded his Arcade Service company to JFH Technologies.
James is an operations and process expert. He introduces technology to streamline processes which improves the employee and customer experience.
Jason has been an innovator and leader in the information technology field since 1996. His creative, professional, and educational experience has been an invaluable asset to various organizations throughout his career.
As part of the instructional team, Jason helped build what became the Digital Media program at the University of Central Florida. Through this experience, Jason moved into digital research for the Institute for Simulation and Training, early conceptual digital development for Universal's Islands of Adventure, and creative work for Walt Disney World.
Jason is a customer experience expert with a strong background in enterprise development for organizations such as Walt Disney World, Universal Studios, Amertron, NCR, and Bonnier. He brings his agile leadership, ability to adapt to technological trends, and drive for quality to Innovative Attraction Management.
Josh Henderson is the General Manager of Myrtle Waves. He also serves in the capacity of Instructor Trainer and auditor for the IAM StarGuard ELITE program.
Josh is a veteran of over 20 years in the aquatics industry and has worked at nearly all types of aquatic environments. He started at a flat water municipal pool in 1990 and moved into private water park operations in 1999. He holds a BSBA from the University of Arkansas and is married with 2 kids.
As he has progressed through his career, he has had the opportunity to work for several well known private water park operators such as Palace Entertainment, Six Flags, and Great Wolf Resorts.
Chris Norman is an Instructor Trainer for IAM StarGuard Elite, and the Aquatics Manager at Cowabunga Bay in Las Vegas, NV. Innovative Attraction Management, LLC manages the Aquatics for Cowabunga Bay. He began his career in Aquatics in 2008 as a Lifeguard at The Wave Waterpark in Vista, CA. He continued life guarding and moving up through leadership at both The Wave Waterpark and Six Flags Great America and Hurricane Harbor while he completed his Bachelor's Degree in Hospitality and Tourism Management from Purdue University. Upon graduation Chris worked as a National Staff Auditor for Jeff Ellis & Associates, where he audited over 100 different facilities both in the US and abroad. Looking for a more permanent home, Chris spent 2 years at Silverwood Theme Park and Boulder Beach Water Park in Athol, ID where he served as the Manager of Aquatics and Safety Programs. In 2016 Chris accepted a position as the IAM Aquatics manager at Cowabunga Bay in Las Vegas, Nevada, and currently resides there.
The ability to train and mentor Lifeguards, many of whom it is their first job, keeps Chris excited to come to work each and every day.
Wess Long is the Director of Operations for IAM. Over the past 18 years, Wess worked at a number of the world's top water parks, including Aquaventure at Atlantis the Palm in Dubai, Disney World's Blizzard Beach & Typhoon Lagoon, and Palace Entertainment's Raging Waters Sacramento & Raging Waters San Jose.
Wess has extensive experience throughout park operations, in particular the areas of Aquatics, Maintenance, Construction, Human Resources, and IT. Since becoming a Lifeguard Instructor in 1998, Wess has trained thousands of water park lifeguards. Additionally, he provides expertise with pool filtration systems, facility maintenance programs, and incorporating the latest technologies into water park operations.
Wess is currently an Instructor-Trainer for the IAM StarGuard ELITE program, as well as a CPO. He also serves as Secretary for the World Waterpark Association's Safety Committee.
As our Corporate Director of Logistics, Shawn Kidd brings 23 years of aquatic safety experience to the IAM team. Shawn was a 5-year Instructor Trainer, Auditor, Training Manager, and Aquatic Safety Consultant for Ellis and Associates and, combined with his experience with American Red Cross as an Instructor and Aquatic Examiner, brings a total of 18 years of Instructor experience to the team.
Shawn also serves on the World Waterpark Association's Government Relations Committee. He has spent 15 years of his career in a variety of Recreation leadership roles at the Walt Disney Company and currently resides with his two children in Apopka, Florida.
Joel Riker's experience in the Aquatic industry is vast. Since 2000, where he began his career as a lifeguard at Walt Disney World's Blizzard Beach, Joel's expertise in auditing and lifeguard training has given him the opportunity to travel the world. Joel has held roles as Aquatics Director at both Water Country in New Hampshire and the Brentwood YMCA in Tennessee. He has also been a part of two grand opening resorts at the Double JJ Ranch and Golf Resort in Michigan and has consulted for Atlantis-The Palm in Dubai. Joel has extensive experience managing aquatic facility operations and conducting both lifeguard classes and lifeguard instructor training classes. As a Senior Support Specialist with StarFish Aquatics Institute, he conducted StarReviews and scheduled random, unannounced aquatic safety audits.
Currently, Joel serves as a Client Partner for SGE, where his focus is continued training for their facilities to ensure proper procedures are met and most importantly, both guest and staff safety are the number one priority.